A Study of Competitiveness Strategies on Establishing Platform for The Recycling Asphalt Concrete─A Taichung Construction Company as An Example

• Main Authors: Kai-Fu Chang, 張凱復
• Other Authors: Min-Jiun Su
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/72304904610247797394

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 95 === In this study, the current status of the recycling asphalt concrete industry was described, with an analysis of the trends developed in this industry. For the case company, the high-rank directors of its supplier and customers were interviewed and data were gathered. Through the five forces model, the environments of the industry were analyzed and the key success factor were inducted. With investigating into the case company’s value net, the core competencies in the industry were revealed. With the studies on the key success factor and core competencies, a platform for the recycling asphalt concrete for product development and expense situation was established. With the suggested establishing platform, the competitive advantages of the case company were analyzed. The study results indicated several types of platforms in this industry. First, the type of cost leadership incorporated the platforms of product platform and business platform. Its key success factor included: human resources development, control over financial condition, e-commerce, professional skills, automatic machinery, horizontal and horizontal integration of the practice of business, the control over the supply of key raw material. Its core competencies included material management, operations management, structure of the firm, human resources management and purchase and procurement. The second type was differentiation, which stressed the brand platform. The key success factors of this type of platform were images of quality and service, word-of-mouth of corporate culture and applications of product design. The third type was focus, which entailed an E-business platform. The key success factors were development of the core techniques, focus on product categories. Its core competencies included marketing and selling, services of technique development. In conclusion, from the view of platform, the competitive advantages strategy of the case company were mainly the cost leadership type, followed with the differentiation type and focus type.