A Study on Selecting Criteria for R&D Personnel of New Product Development Project – The Case of Taiwaness Mobile Phone Iudustry

• Main Authors: Wei-Bin Peng, 彭偉斌
• Other Authors: Chang-Chun Tsai
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/40366957926284042736

碩士 === 國立成功大學 === 工業與資訊管理學系碩博士班 === 95 === With the fluctuation of the global industry environment, and the new product life cycle reduce persistently, almost all enterprise try to achieve operational efficiency by reducing cost. In order to maintain the enterprise profits and the competition status, the enterprise must unceasingly continue to promote the new products, which are consistent with the existent and future consumer marketing. As a result, the development of new products becomes more and more important, which is an important factor to keep their business on going. Today ,new product R&D development organizations have gradually adopt the cross-functional work team to develop their new products .If adequate R&D personnel are selected to assign them fitted works, the project team can improve their performances .Therefore ,it is essential to evaluate the R&D personnel of new product development in the beginning of new product project. With the growing rapidly in Taiwan mobile phone industry, it needs to innovate and to improve thirstily to fit in with consumer’s demand on development of consumer electronic products. Refer to the historical documents; it is discovered that “people” is an important factor to the affect the R&D performance. Previous research hasn’t shown the selecting criteria definitely in selecting the R&D personnel of new product development, and there are only the records reserved by face-to-face in-depth interviewing method. The contribution of this study lies in exploring the past related literature and inducing the selecting criteria and dimensions by sending questionnaires. Afterwards, choose a Taiwan mobile phone manufacture and use the “Fuzzy Linguistic Integrating Operation” to compute the score of R&D personnel. The results could be referable in selecting R&D personnel of new product development.