Supplier Involvement in Customer New Product Development Influencing Supplier Performance
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 95 === This study develops and tests a model of supplier involvement in customer new product development. Three positive influences on supplier intention for supplier involvement are hypothesized: (1) Customer Power Advantage (2) Supplier Trust, and (3) Supplier Comm...
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| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81625720429428194089 |
| Summary: | 碩士 === 國立成功大學 === 企業管理學系碩博士班 === 95 === This study develops and tests a model of supplier involvement in customer new product development. Three positive influences on supplier intention for supplier involvement are hypothesized: (1) Customer Power Advantage (2) Supplier Trust, and (3) Supplier Commitment. This study also tests the hypothesis that supplier involvement in customer NPD increases supplier performance. These hypotheses were tested with data from a mail survey returned by 127 (11.98%) manufacturing suppliers in Taiwan.
A five-factor structural equation model with 18 measures was assessed with Amos 5.0 to test the hypotheses. The results of this study show that the attributes of the exchange relationship are not significantly related supplier involvement while supplier involvement in customer NPD significantly increases supplier performance. It indicates that suppliers can improve competitive capabilities by involving in customer NPD.
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