Summary: | 碩士 === 國立成功大學 === 高階管理碩士在職專班 === 95 === After the information industry and the semiconductor industry, Optoelectronics industry is the major industry of the stars, Optoelectronics industry consisit optoelectronic materials into components, solar cells, flat panel displays, CRT, optical information. optical systems and components .Optoelectronics industry contains light-emitting diodes, flat panel displays, laser diodes, video components, and other products and related fields.
In the years of development under the TFT LCD invented by American, Japanese more research , After that Taiwan and South Korea phase to the Mass production .Now Taiwan and South Korea marker control in over 80% market share in TFT LCD. However the most important key factor of TFT LCD marker is to control in different applications, different economic dimensions of the new product introduction timing .
In 1969 Mr. F Bass announce the Bass model of new product development, Nearly 30 years, many for Bass basic model that the proliferation and spread of model parameter estimation methods of amendment the application of the model. Until 1987 Mr. Norton and Mr. F. Bass announce the Bass model improvement and the diffusion theory model.
In this paper, We hope that though the Bass model and the follow-up period between the different models for the spread of different variables several discussions to identify TFT LCD products of diffusion model for the growth curve, And provide the different key factory to help the business develop .
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