| Summary: | 碩士 === 國立體育大學 === 休閒產業經營學系碩士班 === 95 === As the first-line personnel facing customers, tour leaders play an important role to the tourist agency. According to some empirical studies, the personality of employees is related to their job satisfaction. Also, in the research of positive psychology, the sense of humor would assist employees to release the work pressure and to enhance their self-efficacy. Therefore, the purpose of the study was to determine the relationship among the Big Five personalities, humorous styles and job satisfaction of the tour leaders. The findings of this study may provide tourist agencies with the references of personnel recruitment.
The instrument of this study was a close-ended questionnaire. Through convenient sampling, the study subjects were the licensed tour leaders in Taiwan. 278 questionnaires were delivered and only 191 valid; hence, the response rate was 69%. For data analysis, the researcher conducted descriptive, reliability, validity and Pearson’s correlation analyses.
According to the results, “conscientiousness” and “agreeableness” were the highest two Big Five personalities of the tour leaders; among humorous styles, their “self-enhancing humor” and “affiliative humor” were the highest two; when it came to job satisfaction, their “internal satisfaction” was higher than “external satisfaction”, and the mean of total job satisfaction was between “average” and “agree”.
Furthermore, each of tour leaders’ Big Five personalities were positively correlated with their job satisfaction; “neuroticism” personality especially got the highest positive correlation with the job satisfaction. As to humorous styles, “affiliative humor” and ” self-enhancing humor” were both positive correlated with tour leaders’ job satisfaction.
According to the conclusion, this study suggested that the Tourism Bureau take ‘oral humor ability and technique’ into future tour leaders training, to increase the tour leaders’ job satisfaction and to assure the service quality. And the researcher suggested that the managers of travel agencies’ adopt the “Big Five scale” and “humorous styles scale” to recruit the tour leaders who might enjoy themselves at work. For future research, this study suggested to do further research about the relationship between personalities and internal job satisfaction, job satisfaction and job performance.
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