Strategy Planning of Taiwan Light Emitting Diode Company A Case Study of Epistar Corporation

• Main Authors: I-Ching Chen, 陳逸晴
• Other Authors: Hsiao-Cheng Yu
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/57889552964493551693

碩士 === 國立交通大學 === 科技管理研究所 === 95 === The Light Emitting Diode can generate red, green and blue lights. This gives it great potential of replacing existing light bulbs to become the most energy-efficient white light source. Given that the cost of energy is continual increasing, LED companies world-wide are racing in R&D to pursue such enormous market. This thesis used the high-level planning model of the Sun-Wu War Strategy to assess the competitive situation that Taiwan’s LED industry is facing, including its technologies, capitals, marketing channels, industry structures, market opportunities and competitive threats. Analysis showed that Taiwan’s LED industry is lacking fundamental LED technology; therefore large amount of royalty has to be paid to LED pioneers. The capital investment of Taiwanese LED companies focused on manufacturing capacity of low-end LEDs which does not have differentiation against other suppliers. After understanding the general environment, this thesis focused on Epistar Corporation and recommended an action plan.