Effects of Tourist Experience, Novelty Seeking and Satisfaction on Behavioral Intention: Case of Amusement Parks
碩士 === 國立交通大學 === 運輸科技與管理學系 === 95 === There has been increased attention given in the tourism study to the relationship between consumer behavioral intention and experiential marketing, consumption experience, and/or experiential value etc. Most of these empirical studies suggested finally that if...
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ndltd-TW-095NCTU54230152015-10-13T16:13:48Z http://ndltd.ncl.edu.tw/handle/65213164746596337705 Effects of Tourist Experience, Novelty Seeking and Satisfaction on Behavioral Intention: Case of Amusement Parks 遊客體驗,新奇追求,滿意度對行為意向之影響–以觀光遊樂區為例 Peng-Yao Wang 王鵬堯 碩士 國立交通大學 運輸科技與管理學系 95 There has been increased attention given in the tourism study to the relationship between consumer behavioral intention and experiential marketing, consumption experience, and/or experiential value etc. Most of these empirical studies suggested finally that if the tourism industry could improve the lack or insufficiency of experiential factors which represented unsatisfactory, it should be able to enhance the tourist’s satisfaction, intention to return and willingness to recommend the destination. However, it’s indeed important to the tourism industry, but perhaps not necessarily to tourist. According to the concept of “novelty seeking”, people may travel because they want to experience something new and different. Therefore, this study assumed further that another behavioral intention termed “exploratory intention” might exist, and compared with intention to return and willingness to recommend, exploratory intention perhaps can explain the destination decision even more. From the point of view of tourist, this study focused on the relationship between the tourist experience, novelty seeking, satisfaction, willingness to recommend, intention to return and exploratory intention. 600 tourists at two popular amusement parks were investigated from February 2007 and a structural equation model (SEM) was used for theory testing and development. The results show tourist actual owned the exploratory intention, not only derived from one’s level of novelty seeking, but gained from once wonderful travel experience. Despite a wonderful travel experience can increase one’s satisfaction and intention to return, it also stimulates people to visit another destination by the same way to fulfill the desire of next travel. At last, the study provides some theoretical and management suggestions for follow-up studies and tourism industries respectively. William Jen 任維廉 2007 學位論文 ; thesis 93 zh-TW |
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碩士 === 國立交通大學 === 運輸科技與管理學系 === 95 === There has been increased attention given in the tourism study to the relationship between consumer behavioral intention and experiential marketing, consumption experience, and/or experiential value etc. Most of these empirical studies suggested finally that if the tourism industry could improve the lack or insufficiency of experiential factors which represented unsatisfactory, it should be able to enhance the tourist’s satisfaction, intention to return and willingness to recommend the destination. However, it’s indeed important to the tourism industry, but perhaps not necessarily to tourist.
According to the concept of “novelty seeking”, people may travel because they want to experience something new and different. Therefore, this study assumed further that another behavioral intention termed “exploratory intention” might exist, and compared with intention to return and willingness to recommend, exploratory intention perhaps can explain the destination decision even more.
From the point of view of tourist, this study focused on the relationship between the tourist experience, novelty seeking, satisfaction, willingness to recommend, intention to return and exploratory intention. 600 tourists at two popular amusement parks were investigated from February 2007 and a structural equation model (SEM) was used for theory testing and development.
The results show tourist actual owned the exploratory intention, not only derived from one’s level of novelty seeking, but gained from once wonderful travel experience. Despite a wonderful travel experience can increase one’s satisfaction and intention to return, it also stimulates people to visit another destination by the same way to fulfill the desire of next travel. At last, the study provides some theoretical and management suggestions for follow-up studies and tourism industries respectively.
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William Jen |
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William Jen Peng-Yao Wang 王鵬堯 |
author |
Peng-Yao Wang 王鵬堯 |
spellingShingle |
Peng-Yao Wang 王鵬堯 Effects of Tourist Experience, Novelty Seeking and Satisfaction on Behavioral Intention: Case of Amusement Parks |
author_sort |
Peng-Yao Wang |
title |
Effects of Tourist Experience, Novelty Seeking and Satisfaction on Behavioral Intention: Case of Amusement Parks |
title_short |
Effects of Tourist Experience, Novelty Seeking and Satisfaction on Behavioral Intention: Case of Amusement Parks |
title_full |
Effects of Tourist Experience, Novelty Seeking and Satisfaction on Behavioral Intention: Case of Amusement Parks |
title_fullStr |
Effects of Tourist Experience, Novelty Seeking and Satisfaction on Behavioral Intention: Case of Amusement Parks |
title_full_unstemmed |
Effects of Tourist Experience, Novelty Seeking and Satisfaction on Behavioral Intention: Case of Amusement Parks |
title_sort |
effects of tourist experience, novelty seeking and satisfaction on behavioral intention: case of amusement parks |
publishDate |
2007 |
url |
http://ndltd.ncl.edu.tw/handle/65213164746596337705 |
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