Effects of Tourist Experience, Novelty Seeking and Satisfaction on Behavioral Intention: Case of Amusement Parks

碩士 === 國立交通大學 === 運輸科技與管理學系 === 95 === There has been increased attention given in the tourism study to the relationship between consumer behavioral intention and experiential marketing, consumption experience, and/or experiential value etc. Most of these empirical studies suggested finally that if...

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Bibliographic Details
Main Authors: Peng-Yao Wang, 王鵬堯
Other Authors: William Jen
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/65213164746596337705