Effects of Tourist Experience, Novelty Seeking and Satisfaction on Behavioral Intention: Case of Amusement Parks
碩士 === 國立交通大學 === 運輸科技與管理學系 === 95 === There has been increased attention given in the tourism study to the relationship between consumer behavioral intention and experiential marketing, consumption experience, and/or experiential value etc. Most of these empirical studies suggested finally that if...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2007
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Online Access: | http://ndltd.ncl.edu.tw/handle/65213164746596337705 |