| Summary: | 碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 95 === The TFT-LCD Company in Taiwan growth vary much from the beginning of 21st century, there are vary much capital and manpower are invested into this industry.
Till now, year 2007, the price of big flat TFT-LCD TV is accepted by the public people, and the TFT-LCD panel product volume is compatible with Korea.
Even the Korea Company uses the lower price strategy to impact Taiwan panel industry, the top ranking Panel Company is still survive by the excellent operation capability, e.g. AUO and CMO still make profit. In the fighting process some smaller panel company suffered the poor financial result, such as the Chunghwa Picture tube and the Hannstar display company. One of them is merged due to poor financial result, e.g. the Quanta Display Company. This research is used the Participant Observation method. The purpose is trying to invest the possible internal management strategy to increase the operation successful chance.
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