The Marketing Strategy of a Third Party Seller in On-line Marketplace --- A Case of Company P
碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 95 === The purpose of this research is to utilize the constructional mechanism of e-Market (e-Market Making) as the framework and the case study, to explore the marketing strategy of a third party seller in on-line marketplace. In the reference section, we intro...
Main Authors: | Ling-Syau Chen, 陳凌霄 |
---|---|
Other Authors: | Hsiao-Cheng Yu |
Format: | Others |
Language: | zh-TW |
Published: |
2007
|
Online Access: | http://ndltd.ncl.edu.tw/handle/62956629577369332374 |
Similar Items
-
An Empirical Study of Holiday Season Discounts: A Comparison Between Third-Party Marketplace Sellers and Fulfilled by Walmart Sellers
by: Ya-Ling Chiu, et al.
Published: (2021-06-01) -
Third Party Logistics Companies as Knowledge Sellers : A Dyadic Third Party Logistics Relationship Perspective
by: Tuuli, Jaakko
Published: (2010) -
The Study on Factors of Adopting the Third Party eMarketplace for Marketing
by: Yu-shang Chang, et al.
Published: (2004) -
The Transaction Behavior of Buyer & Seller in B2B On-Line Electronic Marketplace.
by: Yen, Tzu-King, et al.
Published: (2002) -
Analysis and Assessment of Sellers' Operational Performance in an E-Marketplace
by: André Filipe da Silva Ramos
Published: (2021)