The Effects of Integrating Word-of-Mouth Exchanges in Order on Consumer Behaviors
碩士 === 國立中央大學 === 企業管理學系碩士在職專班 === 95 === Word-of-Mouth (WOM) is a social behavior. With the advent of internet-era, WOM can impossibly be limited to face to face (FTF) communication; rather, shall be largely engaged in electronic vehicles. This Study examines how (e)WOMs in different vehicles/group...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96792023191361786498 |