Search engine as a bussiness model or product

• Main Authors: Shin-Guo Huang, 黃興國
• Other Authors: 陳炫碩
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/30771505210372451235

碩士 === 國立中央大學 === 企業管理研究所 === 95 === In the past, many researchers have studied about the relationship between new product and market return, but in fact, a new product must still fit a suitable business model, therefore, corporation can make profits, and it provides these inferences in the search engine industry. In order to define what is the good search engine, this paper uses consumer decision model of the consumer behaviors, and analysis what is good and bad by internal and external search behavior. As a result, analysis three factors in good search engine : efficiency, complete, and precise. After studying google and other competitors, this paper analysis the business models, in order to try to explain its business assumptions and production positions. The paper found google does not good search engine, but it uses to fit its model ‘Adsense and Adwords’. Google understands completely the intentions behind the searchers. It provides different intentions to advertisers, they can choose targets they want to promote , in order to raise their advertiser effectiveness , and increase the quality of the search.