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• Main Authors: Chang-Hua Chen, 陳長華
• Other Authors: 黃同圳
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/47364604256475310994

碩士 === 國立中央大學 === 管理學院高階主管企管碩士班 === 95 === For a long time, the public affair organization was influenced by the of organized culture of “layers” ,which stresses the internal control, layers authorization, and well defined for duty and responsibility, so as to have exquisite cooperation and standard operation in pattern, Because of every operations were designed with institutionalized and considering more for the fraud, it causes inconvenience for customer’s and get condemning for the people and query. Due to the growing wave of customers’ satisfaction and reacting to the external environment, the government is promoting the administration innovation via improving services to mold the fresh image of efficiency and effectiveness to meet customers demand. Military affair’s financial unit, in broad sense , is regarded as a public affair organization. Under the circumstances of the will of the people is required recently the work convenient in a more effective manner that affair’s financial unit devoted to the moulding of the image, therefore, offer a satisfactory service to customers as for its basic goal of pursuit. This research is probed into through literature and data collecting and to use observing in the field research couple with the interview separately that was in order to understand the customer satisfaction and the obstacles of operation unit may not be able to carries out successfully. As such, it will refine the way of best choice to progress greatly in future. In the process of probing into customer satisfaction, we had found that: the total quality control management should be phased in the execution of serving people the, depends on whether the high-level leader has determination and perception of such promotion; So only the establishment of commitment and visions of the high-level leader could offer satisfactory service quality to customers. For the improvement of service quality, except that the organization can view and emulate the practices of folk enterprises, set up the organization culture of organization learning in purpose of bring up the raise of the quality of whole membership, and encourage colleagues to receive a training oneself constantly, in order to improve professional accomplishment and service ability, offer people appropriate service; During the process of pursuing total quality control, it need all members support and cooperate with concerted effort each other even more, join forces to solve group''s problem together. In response to the organizational change, the firm should run in researching innovation, providing real time and vary categories of finance services and to form the core value of the unit as well as value-added function in organization unit.