| Summary: | 碩士 === 國立中央大學 === 管理學院高階主管企管碩士班 === 95 === For so many years, manufacturing has been as a kernel industrial strategy in our country. But recently, many new grow up countries start to get into the world market with their cheaper labor cost, land resources, plenty of raw materials etc., Taiwan has no more advantage in the world market. Some of traditional manufacturers can’t compete with those new comers, are moving out and trying to find a way for survival. Some are transferring into differ fields of industry as R&D for ODM Services, Creation, Own Brand product, Marketing and Channel Services. Beauty Saloon Channel Service is much easier to get into and takes lot of less Hi-Tech manpower, and grows up rapidly in our country. Beauty Saloon Channel Service is been passed creating, learning, developing, refining and now getting into internationalization.
This study is mainly for analyzing market activities and trend of the Beauty Saloon Channel Service. Via analysis the business model of the case, we may provide the reference and knowledge of business strategy decision making for Beauty Saloon Channel Service. As a result of our study, relationship marketing is more competitive than product marketing due to the characteristics of Beauty Saloon Channel Service. We found that the benign cycle of building culture assets is the biggest power for enterprise growth via the process of strategy change from our case study. In the future, how to go globally besides Chinese market would be a strategic option for Beauty Saloon Channel Service.
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