The study of advertising involvement on advertising effectiveness from the perspective of experiential marketing
碩士 === 國立彰化師範大學 === 行銷與流通管理研究所 === 95 ===
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33367681896769023905 |
| Summary: | 碩士 === 國立彰化師範大學 === 行銷與流通管理研究所 === 95 ===
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