The study of advertising involvement on advertising effectiveness from the perspective of experiential marketing
碩士 === 國立彰化師範大學 === 行銷與流通管理研究所 === 95 ===
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| Language: | zh-TW |
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2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33367681896769023905 |
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ndltd-TW-095NCUE5691002 |
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ndltd-TW-095NCUE56910022015-10-13T16:51:32Z http://ndltd.ncl.edu.tw/handle/33367681896769023905 The study of advertising involvement on advertising effectiveness from the perspective of experiential marketing 從體驗行銷觀點探討廣告涉入程度對廣告溝通效果影響之研究 張偉 碩士 國立彰化師範大學 行銷與流通管理研究所 95 陳世良 2007 學位論文 ; thesis 0 zh-TW |
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NDLTD |
| language |
zh-TW |
| format |
Others
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| sources |
NDLTD |
| description |
碩士 === 國立彰化師範大學 === 行銷與流通管理研究所 === 95 ===
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| author2 |
陳世良 |
| author_facet |
陳世良 張偉 |
| author |
張偉 |
| spellingShingle |
張偉 The study of advertising involvement on advertising effectiveness from the perspective of experiential marketing |
| author_sort |
張偉 |
| title |
The study of advertising involvement on advertising effectiveness from the perspective of experiential marketing |
| title_short |
The study of advertising involvement on advertising effectiveness from the perspective of experiential marketing |
| title_full |
The study of advertising involvement on advertising effectiveness from the perspective of experiential marketing |
| title_fullStr |
The study of advertising involvement on advertising effectiveness from the perspective of experiential marketing |
| title_full_unstemmed |
The study of advertising involvement on advertising effectiveness from the perspective of experiential marketing |
| title_sort |
study of advertising involvement on advertising effectiveness from the perspective of experiential marketing |
| publishDate |
2007 |
| url |
http://ndltd.ncl.edu.tw/handle/33367681896769023905 |
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