Using Social Power and Family Communication Patterns to Investigate The Model of The Children’s Influence on Family Purchase Decision
碩士 === 國立嘉義大學 === 行銷與流通管理研究所 === 95 === According to the survey conducted by Taiwan Toy Manufacturers' Association, every child received toys of average value NTD 5,714 in 2005. This amount has been increased 48% when compared with that of 2003. As the phenomenon that few children are common fo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69308091822909793810 |