The Impact of Corporate Credibility and Endorsement on The Advertisement Effectiveness of Web Comparative Advertising
碩士 === 國立嘉義大學 === 行銷與流通管理研究所 === 95 === With the popularization of internet and the development of technology, the media has blown a trend of revolution. Four traditional major medias: The broadcast, TV, newspaper, magazine have already begun to decline gradually, the substitute is the invasion of t...
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| Format: | Others |
| Language: | zh-TW |
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2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95158669686511587483 |