A Study on the Online Shopping Value and Consumer Responses─Internet Travel Agency as Example
碩士 === 國立東華大學 === 企業管理學系 === 95 === This study bases on the conceptual framework of shopping value and consumer responses that Fiore, Kim & Lee (2005) proposed. Besides that, this study tries to substitute experiential value for flow experience and add probable antecedents. Thus, this study prop...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/549p46 |