A RESEARCH ON THE RELATIONSHIP OF MANAGEMENT ABILITY, INTERNAL MARKETING, WORKING MORALE AND JOB PERFORMANCE─THE CASE OF JIA NAN AREA COUNTIES AND CITIES POLICE BUREAUS

• Main Authors: Cheng-yung Lee, 李正鏞
• Other Authors: Li-chuan Chu
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/buuhm8

碩士 === 南華大學 === 管理科學研究所 === 95 === 　　The policemen''s works are various and countless; however, the working pressure has never been decreased day by day. If this situation lasts for too long, the policemen are easy to get tired and slack. Therefore, if we want to promote the job performance of the basic level policemen, the police departments must consider how to inspire the working will of the basic level policemen, so that they can create a spirit of closely team work. And this should be an important issue which can be considered by the police administers of modern police management. 　 　　This research applies the questionnaire method. The objects include the basic level police force of investigation, police sergeants (non chief), investigation sergeants, and captain of CID, who station in Tainan county, Tainan city, Jia Yi county and Jia Yi city. 　 　　This study aims to inquire into and understand the correlation of the management ability of basic level police chiefs and the internal marketing of police departments to the policemen''s working morale and job performance. The statistics methods applied and data analyzed including, descriptive statistics, factor analysis, reliability analysis, T test, one-way ANOVA, correlation analysis, regression analysis, path analysis The major findings are the following: First, the policemen who have different personal characteristics have a notable different awareness to the ability of management, internal marketing and working morale; but there is no obvious different awareness to the job performance. Second, there are notable correlations among the variables of ability of management, internal marketing, working morale, and job performance. Finally, there are notable influences to the job performance of basic police force upon ability of management, internal marketing, working morale, and job performance. 　 　　The suggestions raised by this research are according to the evidence- -based study to provide the policy making level of police administration and the future researchers for reference.