Research on Election Marketing Strategy and The Effect on Voter Behavior－The Case of 2006 Kaohsiung Mayor Election
碩士 === 南華大學 === 管理科學研究所 === 95 === The object of this research is setting government performance, election issues and election marketing strategy as primary variables, to analyze the integration of the variables and the effect on voting behavior. In addition, an analysis of its linear relationship...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/c43eam |