| Summary: | 碩士 === 南華大學 === 出版事業管理研究所 === 95 === The journalism in Taiwan has been thriving and flourishing after Taiwan goverment declared martial law ended, soon the economy took off; magazines of different fields and types were emerging constantly. Among these, although the military magazine belongs to the professional niche market, the very first published magazine, “Defense Technology Monthly” still managed to have an over 2 decades publishing history till now.
The research studied the subject “Defence International”, which was first published right after “Defense Technology Monthly”. The study utilized the method of content analysis to examine the theme characteristics of the articles from the first to the two hundred fiftyth issues. Then the research according to Uses and Gratification theory to conduct the questionnaires for the readers in order to analyze the demographic background, the reading motivations, the reading behaviors of the readers of “Defence International”, and also the degrees of their gratification towards different contents and topics.
The research points out that, the articles in “Defence International” mainly focused in various types of weapons and arms; among these, the aviation related articles had the highest published rate. Male readers were the dominant, the age distribution was from 21 to 40, the average education level was college/university or above, the major occupation distribution were in mass media, students, military and polices. The reading motivations can be categorized as “to acquire knowledge”, “to entertain”, and “the characteristics of the content”. Aviation related articles provide most satisfication to the readers.
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