| Summary: | 碩士 === 南華大學 === 旅遊事業管理研究所 === 95 === Due to the prevalence of preserving health and tourism, it is much important to integrate preserving health with tourism. The focus of analyses presented in this report is on the relationship among participative motivation, constraints, satisfaction, commitments and benefits for preserving health B & B. The questionnaire is adopted as the research method in CharnAn Health Home Stay, Taitung County. The major findings of this research are as follows:
1. The most important participative motivation is body detoxification and preventive illness. In products and service expectation, consumers focus on air, concentration zen, host’s friendly attitude etc. In products and satisfaction, consumers focus on air, preserving diet and Ling-Zhi tea etc. In participative constraints, it showed a highly degree of family and individual factors. Then healthy condition is for participative benefits.
2. The data analyzed by factor analysis is issued that preventive illness and leisure are noticeable in participative motivation. Healthy tour and activities, and preserving diet and so on are noticeable in products and service expectation. Health and confidence are noticeable in participative benefits.
3. By path analysis, preventive illness and healthy activities have positive effect on commitments, and cause healthy benefit. Individual constraint has a negative effect on commitments. Preventive illness and healthy tour will cause confident benefit.
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