| Summary: | 碩士 === 高雄師範大學 === 成人教育研究所 === 95 === Hakka influences their industries to popularize the effect.
4. It is planning and application of “the tactics of the products” that cultural intention industries of Liu Tui Hakka are on sale throughout primary problem that the tactics face, the tactics of thorough fare take second place, the question of popularizing and price strategy need only be strengthened again.
5. The application of the marketing tactics is keys that cultural intention industries of Liu Tui Hakka succeed.
According to the above-mentioned research conclusion, originally research and propose the following suggestions: (1) Advise community's group to combine community resources, so that Liu Tui Hakka cultural intention abundant pluralism of industry; should carry on resources and share and exchange the experience between community's group, so that the application of resources reaches the greatest effect. (2) The suggestion on the administrative unit, its characteristic that should present the cultural meaning of Liu Tui Hakka‘s cultural intention products and prominent concretely, and facilitate the cooperation between “producing , officer , studying , the people”; Liu Tui Hakka area can develop agriculture into resources of the cultural intention industry ; should build the good interaction relation with place members , make the popularization and rule of cultural intention industries of Liu Tui Hakka draw more intact. (3) The suggestion on the cultural intention industry person, the cultural intention industry person of Liu Tui Hakka should understand and use the relevant knowledge of marketing, in order to improve the management effect of the industry. (4) Follow-up study proposes, carry on the research that cultural intention industries of Liu Tui Hakka develop the train of thought, and measure the using benefit of cultural intention industry's marketing strategics research on Liu Tui Hakka with consumer's position.
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