TAIWAN YACHT INDUSTRY MARCHING FORWARD IN INTERNATIONAL MARKET

• Main Authors: Poppy Yuliana, 鄭佩佩
• Other Authors: Kuang S. Yeh
• Format: Others
• Language: en_US
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/s69vj4

碩士 === 國立中山大學 === 企業管理學系研究所 === 95 === Taiwan Yacht Industry Marching Forward in International Market Within this paper, the Taiwanese yacht industry is being evaluated from its past history to challenge and create its own history in the future. The past-present of Taiwanese yacht industry was being appraised, whether by its strengths and opportunities to emerge suddenly in the market, or even its weaknesses and upcoming threats to survive and conceivably to future itself in the top three of the dominants player in the market. Furthermore, the paper also assess the originality of yacht building worldwide, not to forget the present analysis of the yacht building industry worldwide, where it becomes the based comparison for the possibility of Taiwan yacht industry to enter the front-runner of this market worldly. The study findings show that even though Taiwanese yacht industry has been shockingly brought Taiwan into the top 10 yacht producers in the world in past four years, in case of its mega yachts, however, considering that there are some impediments, Taiwan yacht industry might not be able to enter the front-runner of this market worldly just yet. Therefore, it is suggested that issues related to the relationship between government and the yacht builders especially on the law and regulation wise, public support and yacht builders’ internal premature management will need to be addressed to encourage the domestic yacht builders to compete internationally, considering that the market for yacht worldwide is growing even faster compared to the past-time.