The Effect of Experiential Marketing on Customer Loyalty : Moderated by Involvement, Consumers’Life Styles and Centrality of Visual Product Aesthetics（CVPA）
碩士 === 國立中山大學 === 企業管理學系研究所 === 95 === The consuming environment in the 21st century has transformed itno a stage of experience economy, consumers pursue the products which can create wonderful memories more than the ones with high quality and efficiency. Also, their consuming behaviors transform fr...
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| Format: | Others |
| Language: | zh-TW |
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2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42j9w8 |