Analysis of U-Commerce Business Value using a Value Shop Model
碩士 === 國立中山大學 === 資訊管理學系研究所 === 95 === With the improvement of information technology, the environment of electronic commerce is shifting gradually from M-Commerce to U-Commerce. However, U-Commerce is still in its infancy for most enterprises although it extended from M-Commerce. The knowledge abou...
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| Format: | Others |
| Language: | zh-TW |
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2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/yrw3hb |
| Summary: | 碩士 === 國立中山大學 === 資訊管理學系研究所 === 95 === With the improvement of information technology, the environment of electronic commerce is shifting gradually from M-Commerce to U-Commerce. However, U-Commerce is still in its infancy for most enterprises although it extended from M-Commerce. The knowledge about how the business model and the enabling technology together create the business for inter and intra customers is till vague, while it is important for the success of U-Commerce. Therefore, in this study, we conduct the secondary data analysis and use a value shop model to analyze what determinates the value creation for the customers and what the enabling core components are. The findings of this study provide a great insight for better understanding the value configuration of U-commerce and a leading index for the enterprise to constructing business model and developing IT core components when implementing the U-commerce.
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