A Study on Taipei College Students’ Consumer Behavior for Arts and Branding Commodities
碩士 === 國立中山大學 === 藝術管理研究所 === 95 === With rapid change in social and economic surroundings in Taiwan, consumption behavior of Taiwanese changes gradually. College students maybe are the group that changes their behaviors significantly in this environment. They start to emphasize their “personal st...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61358924974587177237 |