A Study of Elementary School Teachers'' Textbook Repurchase Intention: From Social Exchange Theory and Transaction Cost Theory
碩士 === 國立臺南大學 === 教育經營與管理研究所 === 95 === The objective of this dissertation is employing social exchange theory and transaction cost theory to establish the investigation model and affecting factors of textbook repurchase intention between textbook publishers and elementary school teachers. To attai...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37244576180638293746 |