Triple-win partnership: Community newspaper, farmers' associations, and community education - A study of the strategic alliance of Wen Shan Weekly and Wen Shan Region Farmers' Association

• Main Authors: Chun-Po Hsieh, 謝春波
• Other Authors: 林振春
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/75632422930463972365

碩士 === 國立臺灣師範大學 === 社會教育學系在職進修碩士班 === 95 === It has long been acknowleged that the main problem associated with the dying-out of community newspapers in Taiwan is due to the lack of financial support. This study focuses on looking at how the oldest community newspaper, Wen Shan Weekly, survived through the strategic alliance with local farmers’ associations in an effort to educate the local farmer community. This study is mainly based on: (1) a qualitative analysis of in-depth interviews with the management of local farmers’ associations; and (2) a content analysis of news articles in the ‘Farmers’ Section’ of Wen Shan Weekly from the period of 2003 to 2005. The purpose is to assess the effectiveness of educating the farmers through the cooperation of the Wen Shan Weekly and the Farmers’ Associations in the Wen Shan Region, Taipei, Taiwan. The research finding shows a positive triple-win situation among the community newspaper, the farmers’ associations, and the farmer community. Therefore, the study concludes and suggests: 1. Famers’ associations and community newspapers can share the training and employing of local media professionals. 2. Community newspapers can adapt the strategic alliance model of Wen Shan Weekly and the Wen Shan Region Farmers’ Association. 3. The news should be presented in a more balanced fashion in the Farmers’ News Section to fulfill not only farmers’ needs for educational information but also to provide news that appeals to their other intersests. 4. An open communication system should be established between community newspapers and the local organizations. 5. The government should encourage the cooperation of farmers’ associations and community newspapers. Key words: community education, community newspaper, farmers’ association, strategic alliance