| Summary: | 碩士 === 國立臺北教育大學 === 幼兒教育學系碩士班 === 95 === The researcher chose the young children’s TV program “Fruity Pie” as the subject of the study which is famous in Taiwan. The purpose of the study was to explore the beliefs on production and the images of young children in the program. Participant observation, contents analysis, semi-structured interview and documents analysis were used for data collection. The result showed that the producer made the program by appreciating young children’s thinking and designed the contents of program from children’s point of view. Emphasizing on children’s point of view was the way to build young children’s esteem and confidence from the program. With this attitude to produce “Fruity Pie”, the researcher found it’s not like other TV programs’ children images. “Fruity Pie” revealed positive and optimistic atmosphere to children. It brought young children happiness, satisfaction and esteem. The attitude of the producer has made “Fruity Pie” as a paradigm to other children programs and provided inspiration to them.
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