The Relationship of Website Atmospherics, Purchasing Involvement and Website Attitude on Purchasing Behavior Intensions

碩士 === 國立臺北大學 === 企業管理學系 === 95 === Since Kalakota and Whinston defined the E-commerce in 1996, Internet is not only a message transmission tool but also it becomes another choice while shopping. Many shopping decisions are made accompanying with the Internet data searching and website browsing. Int...

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Bibliographic Details
Main Authors: Hung-Yu Wang, 王弘煜
Other Authors: Wayne S. Chow
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/82719778028456589279