The Relationship of Website Atmospherics, Purchasing Involvement and Website Attitude on Purchasing Behavior Intensions
碩士 === 國立臺北大學 === 企業管理學系 === 95 === Since Kalakota and Whinston defined the E-commerce in 1996, Internet is not only a message transmission tool but also it becomes another choice while shopping. Many shopping decisions are made accompanying with the Internet data searching and website browsing. Int...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82719778028456589279 |