| Summary: | 碩士 === 國立臺中技術學院 === 商業設計研究所 === 95 === The Color Images on Urban Shopping Areas—Taipei XinYi Commercial District as an Example.
Student：Chun-Chia Chen Advisors：Ya-Ching Huang
Graduate School of Commercial Design
National Taichung Institute of Technology
ABSTRACT
This research has tried to analyze Taipei XinYi Image Shopping Area, and it focus on the department stores which are linked by the sky ways and the sky bridge in the shopping area. After the literature review and the local environmental image investigation, a questionnaire is designed and filled by the students from Design Departments and Taipei habitants. It uses Hue & Tone Scale, and Color Image Scale to analyze the experimental results. Based on the result, it infers the effect on the environment from image shopping areas, popularity, and the color image.
It summarizes:
For Taipei XinYi Image Shopping Area, the hue consists of R, BG, and B; the saturation is among Lgr, L, and Gr; the main colors are between N4 to N7 and the environmental color is harmonious. Also, there are seven expressions represent the environmental color image in the Area: “Metropolitan”, “Modern”, “Fashionable”, “Young”, “Romantic”, “Special”, “Luxurious”.
The environmental image of Taipei XinYi Image Shopping Area successfully matches the cognition of the people; therefore, this research suggests that it should consider the effect of environmental color when designing the other shopping areas in the future. The popular color can not only reflect the contemporary society, economic, culture and humanity, but also help improve the Taipei city image and city marketing.
Besides, it is important to reach an unique characteristic when setting up an image shopping area. The nature environment color, color of seasons, and the light-shadow interaction out of the shopping centers will all have mental and physical effects on people.
The use of neutral in the XinYi sky bridge is not part of the marking business circle color; instead, the neutral plays as a background color and space in between tendency, static linked function. This fully follows the theory of the use of neutral and successfully links with the environmental color of XinYi Shopping Area. This research also supports that the color use of the XinYi sky bridge well matches the Color Theory. The empirical result shows that the neutral can harmoniously link with any other color and this is the main contribution from this research.
Based on this research, it suggests the authority make clear policy on environmental color and the schools make proper class schedules for environmental color. This will help build a splendid color image for the future cities.
Keywords:Color Image,Environmental Color, Image Shopping Areas , Taipei XinYi Shopping Area
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