Web 2.0 Health Care -- The Era of Information-Driven Health Care

• Main Authors: Shao-Hua Ko, 柯紹華
• Other Authors: Jong-Tsong Chiang
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/63630212540065847223

碩士 === 國立臺灣大學 === 高階公共管理組 === 95 === The history of modern medical evolution is associated closely with accumulation and share of medical information. Inspect medical evolution from the viewpoint of information flow will help us to analyze the whole medical market and value chain. This study retrospect reviews the medical evolution and structure of medical market by information flow among different stakeholders. Through review of literature, website information, business publishes and in comparison with information technology evolution history, this study reviews and discusses the information flow structure, trigger force, and the inefficiency factors of medical market in traditional stage, consumer-driven health care stage, evidence-based medicine stage and value-based health care stage. The objective of this study is to discuss if information asymmetry between different characters in medical market strangulates the market efficiency of medical industry, and with the assistance of information technology development, especially the application of internet and web 2.0 concept, the balance between medical knowledge accumulation and efficient information sharing may exists or not. This study combines the Medtronic/WebMD model, virtuous circle of value-based healthcare mentioned by Michael E. Porter, and considering the medical heritage axis, constructs a hypothetic model of web2.0-platform-centerted health care structure, which is triggered by information flow in the whole health care market. This study also illustrates Spine Tango Project of European Spine Society and Microsoft Connected Health Framework as the development of this trend and the evidences of this model. The conclusion of this study includes: 1. Health care evolves with information evolution. 2. Information asymmetry is the major obstacle of medical market efficiency. 3. Information asymmetry and market insufficiency can be breakthrough with the web 2.0 concept in general information among medical stakeholders, update medical knowledge inside medical professional groups, medical data and results to the publics, and individual evaluation to information by peers. 4. Virtuous circle in health care delivery combines with Web 2.0 health care concept will enhance efficiency and value add-on in global medical market. 5. Legal regulation is still the main constraint.