The Research in Wealth Management Multi-business Integration of Taiwan

• Main Authors: Hsiao-Ling Chou, 周筱玲
• Other Authors: Cun-Xiu Li
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/74080937458801146382

碩士 === 國立臺灣大學 === 財務金融組 === 95 === Thesis Abstract Finance College of Management National Taiwan University Name：Chou Hsiao-Ling Month/Year：July,2007 Advisor：Li Cun-Xiu,Ph.D. Title：The Research in Wealth Management Multi-business Integration of Taiwan. Since the Law Governing Merger of Financial Institutions constituted in 2000 and financial holding company was granted in 2001, the merge trend is prevailing among banks, security and insurance industries, which also significantly affected the competitive posture of financial industry in Taiwan. As the interest rate difference from traditional bank business is getting smaller, the stable revenue from handling charges from wealth management has become the most important battlefield for banks. By promulgation in 2005, all banks, security and insurance industries were permitted to engage wealth management businesses. Under the trend “the big always get bigger”, the benefits from cross selling and cross business is getting important. How financial holding or non-financial holding institute use their own resource, organizational procedure and core competence to effectively proceed the strategies for integral cross business wealth management is the subject matter of this essay. This study adopts two-phase questionnaire. Through the survey toward participants of wealth management market, this study analyze the cognitive difference and variances analysis between financial specialists and customers in respect of certificates, compensations, performance target, customer relationship maintenance, risk preference, product preference, finance management goal and service efficiency from supply and demand perspectives. After that, apply them for various data analysis, to the expectation providing the advantage and weakness analysis and possible challenges and resolutions as proceeding cross business integration to financial institutions. According to preceding research and questionnaire analysis, this study provides related summaries of integral cross business wealth management developed by financial institutions as follows: 1. Provide various recommendations aiming at the development for integral cross business wealth management, including group resources and devotion, level of customer services and the specialty and fitness of financial specialists. 2. As to the scope, the concern is how to integrate the internal activity development with external environment. The wealth management businesses in Taiwan are getting popular. According to the observation of this study, if financial holding companies move slowly to the integration of internal businesses, or some banks, security and insurance companies do not aggressively seek for cross business alliance or merging candidates or orient toward international, they would face serious competitive pressure and talent losses and the wealth management businesses are easily be marginalized. 3. From time dimension, it is how to integrate current conditions with advanced ideas. Cross business integration must be constant instead of by phases. During the integration process, the company development goal shall cooperate with the environmental changes to combine the integration strategies with future goals. 4. As to the management function, the integration shall move from planning to practices. The support of top management toward various businesses integration may increase the group resource investment and the confidence of managerial people to implement integration and carry out the theories. 5. In term of the substance, it concerns how to integrate the opportunity from environment to your own condition. A series of merger and integration has been developing in Taiwan’s wealth management market. Under this environmental opportunity, financial institutes may choose subjects with complementary conditions to arrange the business integration. 6. In respect of determining criteria, it is how to develop the target from self-center to integration of relative competition positions. During the integration process, strengthen the core business of wealth management, consolidate the competition weakness and increase the market competence via business integration. Finally, according to the research results, this study has provided some related suggestions and follow up study orientation to the expectation providing references for financial institutes to decide the cross wealth management business integration strategies.