The Behavior of Consumer Purchasing Private Brand Cosmetics Masks In Cosmeceutical Stores.

碩士 === 國立臺灣大學 === 國際企業學研究所 === 95 === ABSTRACT NAME:TUNG, WAN-PEI MONTH/YEAR:JUNE/2007 ADVISOR:JAW, YI- LONG THE BEHAVIOR OF CONSUMER PURCHASING COSMECEUTICAL STORES’ PRIVATE BRAND COSMETIC MASKS. In recent years, because of the strength of retailers’ increasing channel power an...

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Bibliographic Details
Main Authors: Wan-Pei Tung, 童琬佩
Other Authors: Yi-Long Jaw
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/31687426877592265653