Innovative Product Development Strategy and Processes:The Case of Nintendo’s Wii
碩士 === 臺灣大學 === 國際企業學研究所 === 95 === The emergence of disruptive product is closely associated with the external and internal conditions a company encountered. Moreover, successful disruptive product development is getting linked with the proficiency of steps carried out prior to entering the develop...
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| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97008505965515415454 |