The Study of International Competitive Advantage in the Taiwan Animation Film Industry
碩士 === 國立臺灣藝術大學 === 多媒體動畫藝術學系碩士班 === 95 === In the long time, Taiwan animation film industry plays a good OEM role for European and American countries and hasn’t completely making its own cultural Chinese animation film. However, Taiwan animation film industry is encountering the mainstream Hollywoo...
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ndltd-TW-095NTUA06410182015-10-13T16:45:46Z http://ndltd.ncl.edu.tw/handle/43782019767656800817 The Study of International Competitive Advantage in the Taiwan Animation Film Industry 台灣動畫電影產業之國際競爭力研究 Chung-Cheng Chen 陳忠正 碩士 國立臺灣藝術大學 多媒體動畫藝術學系碩士班 95 In the long time, Taiwan animation film industry plays a good OEM role for European and American countries and hasn’t completely making its own cultural Chinese animation film. However, Taiwan animation film industry is encountering the mainstream Hollywood animation film, the rising South Korean and mainland China who are strongly supported by their government. Under this country-based competition, Taiwan animation film industry has to rethink its international competitive advantage and come out its own competitive strategy. These goals of the thesis are to discuss the difficult issues which the Taiwan animation film industry faces, find out the solution of them and provide the suggestion and the reference for the authority and the animation correlative entrepreneurs. This thesis uses the literature survey, Diamond System and Blue Ocean Strategy to analyze the international competitive advantage of the future Taiwan animation film industry. The final solutions are a culture-based country, the open-minded creative environment, small and the beautiful animation company, as well as OEM evolution reforming for brand company. Nien-Tsan Wang 王年燦 學位論文 ; thesis 0 |
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碩士 === 國立臺灣藝術大學 === 多媒體動畫藝術學系碩士班 === 95 === In the long time, Taiwan animation film industry plays a good OEM role for European and American countries and hasn’t completely making its own cultural Chinese animation film. However, Taiwan animation film industry is encountering the mainstream Hollywood animation film, the rising South Korean and mainland China who are strongly supported by their government. Under this country-based competition, Taiwan animation film industry has to rethink its international competitive advantage and come out its own competitive strategy.
These goals of the thesis are to discuss the difficult issues which the Taiwan animation film industry faces, find out the solution of them and provide the suggestion and the reference for the authority and the animation correlative entrepreneurs. This thesis uses the literature survey, Diamond System and Blue Ocean Strategy to analyze the international competitive advantage of the future Taiwan animation film industry. The final solutions are a culture-based country, the open-minded creative environment, small and the beautiful animation company, as well as OEM evolution reforming for brand company.
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Nien-Tsan Wang |
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Nien-Tsan Wang Chung-Cheng Chen 陳忠正 |
author |
Chung-Cheng Chen 陳忠正 |
spellingShingle |
Chung-Cheng Chen 陳忠正 The Study of International Competitive Advantage in the Taiwan Animation Film Industry |
author_sort |
Chung-Cheng Chen |
title |
The Study of International Competitive Advantage in the Taiwan Animation Film Industry |
title_short |
The Study of International Competitive Advantage in the Taiwan Animation Film Industry |
title_full |
The Study of International Competitive Advantage in the Taiwan Animation Film Industry |
title_fullStr |
The Study of International Competitive Advantage in the Taiwan Animation Film Industry |
title_full_unstemmed |
The Study of International Competitive Advantage in the Taiwan Animation Film Industry |
title_sort |
study of international competitive advantage in the taiwan animation film industry |
url |
http://ndltd.ncl.edu.tw/handle/43782019767656800817 |
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