| Summary: | 碩士 === 國立臺灣科技大學 === 設計研究所 === 95 === This study first investigates the preference among car styling, typical styling, and innovative styling to establish the average car styling from the image of people. Secondly, by the technique of the software, Morphing, it is available to concretize the abstract database. Pictures in the same viewpoint of three categories of car types will be collected as the stimulus in this experiment, among them "Coupe", "Sedan", and "SUV" (Sport Utility Vehicle). At this stage, results through the deforming process by Morphing will be defined as the average styling from all collected specimens and be refined as the same standard as the other stimuli in the experiment. Then the average styling and the other stimuli both get under the testing of Kansei Engineering analyzing to find out results from the graph of Kansei Engineering space and the resolution of using adjectives which demonstrates relevants between average styling and all the other stimuli. After knowing the affinity of testee to the average styling car and confering the difference between average styling car and the other stimuli, We are able to interpret distinctions of marketing vehicle styling design and we also use diagrams to indicate it.
Analyzing the preference of car stylings and the distinctions on aesthetic between customers is the final destination of this study. Designers use elements such as modes, materials, and colours to create the exterior of products under the constraints of both innovation and coustomer needs. This research may administers designers some references on the original mode of styling and some cognition of the affinity span standard between innovative styling and original styling.
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