To explore the operation of historaunt from resource-based view

• Main Authors: Hsieh Yen-Chun, 謝炎君
• Other Authors: Yu- Ping Wei
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/57324983620491953211

碩士 === 中國文化大學 === 觀光事業研究所 === 95 === Historical, culture background and the atmosphere of historaunts are the primary factors to attract consumers, but the operations in historaunt are limited by legislation. The cultural value of the heritages and the historical buildings can make the cultural in-dustry more economical. Therefore, the purpose of this paper was to explore the re-sources of historaunts from resource-based view which includes the cultural asset by interviewing with managers. The strengthens of historaunt were the environment, fame and the resorce of management unit. The weakness of historaunt were the location, leg-islation and the bound of management unit. The success factors of historaunts are: cul-tural asset, human asset, distributorship asset, specialized skill and ability, manager ability and attitude, created skill and capability of commercialization, cooperation, and organization experience. The successful historaunt depends on the intangible asset, in-dividual ability and organization ability of the team.