The Impact of Materialism Upon High Price Product''s Perceived Valued-The Moderate Effect of Sales Promotion and Product Knowledge.
碩士 === 靜宜大學 === 企業管理研究所 === 95 === The present study examines how the “materialism“ influence consumer’s value perceived about high price products. Promotion and Consumer knowledge are the main factors for consumer to assess the goods, one’s assessment varies from many aspects of judgment and can re...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62248294054999237132 |