The Study of Brand Management on Leading Brand of Consumer products -Case of Heysong & Sujay in Taiwan

The Study of Brand Management on Leading Brand of Consumer products -Case of Heysong & Sujay in Taiwan

碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 95 === none

Bibliographic Details
Main Authors: Pi-chen Fan, 范碧珍
Other Authors: none
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/65299766061432143503
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spelling ndltd-TW-095SHU054710042016-04-29T04:19:01Z http://ndltd.ncl.edu.tw/handle/65299766061432143503 The Study of Brand Management on Leading Brand of Consumer products -Case of Heysong & Sujay in Taiwan 消費性商品之領導品牌經營研究—以台灣地區舒潔和黑松為例 Pi-chen Fan 范碧珍 碩士 世新大學 公共關係暨廣告學研究所(含碩專班) 95 none none 許安琪 2007 學位論文 ; thesis 111 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 95 === none
author2 none
author_facet none
Pi-chen Fan
范碧珍
author Pi-chen Fan
范碧珍
spellingShingle Pi-chen Fan
范碧珍
The Study of Brand Management on Leading Brand of Consumer products -Case of Heysong & Sujay in Taiwan
author_sort Pi-chen Fan
title The Study of Brand Management on Leading Brand of Consumer products -Case of Heysong & Sujay in Taiwan
title_short The Study of Brand Management on Leading Brand of Consumer products -Case of Heysong & Sujay in Taiwan
title_full The Study of Brand Management on Leading Brand of Consumer products -Case of Heysong & Sujay in Taiwan
title_fullStr The Study of Brand Management on Leading Brand of Consumer products -Case of Heysong & Sujay in Taiwan
title_full_unstemmed The Study of Brand Management on Leading Brand of Consumer products -Case of Heysong & Sujay in Taiwan
title_sort study of brand management on leading brand of consumer products -case of heysong & sujay in taiwan
publishDate 2007
url http://ndltd.ncl.edu.tw/handle/65299766061432143503
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