| Summary: | 碩士 === 世新大學 === 觀光學研究所(含碩專班) === 95 === Assessed the relation of recreational environment and travel attitude of Wuling Area, the result was tourists with different attitude have different travel action in environment sustainable development. The propose was to investigate the support of tourist attitude, the effect of natural resources preserved and the satisfy of recreational experience for developing Ecotourism in Wuling Area.
Following the Recreation Opportunity Spectrum（ROS）and Ecotourism Guideline, proceed an on-site survey and interviewed the tourists in Wuling Area from November 10 to 16, 2006. Obtained 307 effective interviewer（recover rate 86.2%）. Classified the characterization of Wuling Area by using Factor Analysis, and got 4 factors of conserving nature resource、preserving culture value、creating wild environment and providing infrastructure. Grouped two different tourists by One Way ANOVA Analysis, and have recreational facities orientation and nature resource orientation.
First of conculsions is examined two groups tourists in travel attitude and acceptable environment facilities, obtained the coefficients of “eco-awareness” and “saving energy” were significant at p < .05. Plus, the group of nature resource orientation has higher support than the group of recreational facities orientation. Second is inspected the effect of environmental narration and education in Wuling Area, got the performance did not has higher satisfaction. Besides, the group of recreational facities orientation has higher satisfaction than the group of nature resource orientation. Third is questioned the entirely exhibition of Wuling Area, acquired the totally performance did not has higher satisfaction. Also, the group of recreational facities orientation has higher satisfaction than the group of nature resource orientation.
For those reasons, recommended the management should rethink the difference of environment attitude of target tourists, and their influence of nature resource. Making an apropos recreation environment and acting sustainable development strategies, can accomplish both of conservation and recreation.
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