Research on the relationship between hotel room design and consumers' preferences

• Main Authors: Ya-Miao Chang, 張雅妙
• Other Authors: 陳逸杰
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/05702004099742747860

碩士 === 樹德科技大學 === 應用設計研究所 === 95 === The hotel room space is considered as the consumers’ activity area. In other words, the hotel room space is to satisfy the tourists’ consuming quality and function, and to classify the consumers into different levels. The atmosphere of the hotel room also changes according to the whole design, planning and style of the hotel room space. The design and planning of a hotel is a specialized field. It requires more than the subjective opinions of the investors and hotel owners. The hotel owners need to consider the consumers’ needs in order to provide quality services. This thesis is to discuss the design and the planning of hotel room space. First, it discusses issues regarding hotel room design and tourist’s preferences on hotel rooms from the past documents. The basic research structures include “atmosphere factor,” “design factor,” “functionality factor.” The principal factors of the customers’ preference on hotel rooms will be discussed via the continuous research from the design team and the investors. With the evidence of Analytic Hierarchy Process (AHP), we had the following conclusions: 1. According to the professionals, the first factor that affects the hotel room design and consumer’s preference is the “aesthetics factor.” “The second factor is the “functionality factor,” and the third is the “atmosphere factor.” 2. In the second index factor, the most important preference factor is the “color arrangement” of a hotel room. The second is the “smoothness of the mobility,” “air and scent quality,” “the decoration design,” and the influence of environmental noise.” It concluded that the “aesthetics factor” is apparently the most important after a thorough evaluation. The room effect is the core of the whole design, to the coordination of the color and space is given with the most value by the interviewees. Out of the whole hotel room space, the first impression that the consumers get is the design of the whole aesthetic atmosphere. It gives the visitors with the recognition to specific local culture. It also attracted the group of people who agreed with this culture. Meanwhile, it emphasized the design topic by its unique design. We also provide the principles that will help future hotel room design and planning.