The Impact of Endorser’s Credibility on Brand Equity: A Comparative Study of Product Involvement
碩士 === 南台科技大學 === 企業管理系 === 95 === Building strong brand is ultimate marketing goal which every marketer wish to do. Various marketing strategies have been leveraged in order to bring brand up to the highest point. Communication is one among various market strategies which marketers emphasize on....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85714448659067420055 |