| Summary: | 碩士 === 大仁科技大學 === 休閒健康管理研究所 === 95 === The main purpose of this study is to investigate possible relationship between the visitor''s motive, satisfaction, and attraction in attending the 2007 firework celebration at Peng-hu. Using convenience sampling method, 500 questionnaires were completed. Data was analyzed using descriptive statistics, factor analysis, reliability analysis, t-test, ANOVA, and IPA analysis. The research found: (A) The average visitor was female, age 21- 30 years old, with a specialty educational background, and an inhabitant of a south region. (B) The average traveler’s motive to attend this tour was to spend quality time as a family, for parents to interact with children, and the most popular reason, to enjoy the Peng-hu firework celebration. (C) The top three satisfaction factors include the activity design, creativity, and professionalism of production. (D) The top three attraction factors include the unusual content of the show, visional effect, and sound effect. (E) IPA is used to analyze visitor''s perception of satisfaction, security, ease of movement, and satisfaction of audio-visual stimulation.
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