A Study of Perceived Risk and Consumption Decision for Credit Card Holder

碩士 === 亞洲大學 === 國際企業學系碩士班 === 95 === The contribution of this study is to understand the credit card holder according to consumption and financial situation under risk perception; therefore, if we can analyze the perceived risk factors and understanding the consuming decision of the card holder, the...

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Bibliographic Details
Main Authors: yang chi yen, 楊季妍
Other Authors: li chüan hung
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/09318356957178583718