The Study of Webpage Marketing Aesthetics and Customer Experience Key Factors.

• Main Authors: Chin-Chun Huang, 黃金圳
• Other Authors: 羅啟源
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/t95trm

碩士 === 國立臺北科技大學 === 工業工程與管理研究所 === 95 === Great environment to be move towards gradually aesthstic economy, Beauty for kinds of emotion and the happinesses of heart, aesthetic feeling is the sight which attracts consumers, trigger consumers'' emotion and the greatest factor of mood directly, become about consumer foot a bill the inducement bought too; Webpage marketing is one of the hottest marketing tools in this century.There are many websites that can''t count on the internet network, is it attract favor of viewer want him leave deep even more to want and bright impression must study how about to write and make webpages in terms of the user''s demand.So what kind of webpage it makes the user have a bright whole impression that aesthetics is designed on earth, and want to browse through this website again, this becomes an attractive webpage and one of the most important doing in the test amount in the design. This research is with three literary composition surface Color Design, Page Layout, Style Create, of aesthetics of the webpage, Customer experience the course through the customer''s sense organ, emotion, thinking, takes action, related,etc. in key factor that the layout is graded, the style moulds; With different sex, different age, different education degree, different job, different speciality is it explore Customer image in dependence among the whole impression sown after the webpage of browsing through finally to come. This research adopts the investigation method of the questionnaire to deal with through the materials, through analysis, project analysis, factor analysis, difference analyse, independent sample form factor make a variation and count analysing (one-way ANOVA) , relevant various kinds of results analysed of analysing etc. are found: (1)Webpage aesthetics 15 factor speciality in viewer produce heavy difference altogether; (2)Construct the appeal to customer''s whole impression of overall arrangement of Taxi color, creativity and reflect that there is higher relation in aesthetics; (3)Construct the Taxi style and mould and reflect to customer''s value sense on whole impression that there is higher relation in aesthetics; (4)Construct the Taxi layout and grade and reflect to customer''s joyful sense on whole impression that there is higher relation in aesthetics. Although we explore the aesthetics of web-page marketing, we expand the thinking of these aesthetics factors as a kind of fashion, a kind of social ideological trend, and an appreciation of beauty idea, and it is also a trend. Times pursue sense of satisfactions, and ownership of symbolization meaning. Now, when we talk about marketing, it needs to get started from aesthetics. To think of aesthetic factors is to upgrade the core value of marketing. To create your own blue ocean with blue sky is to avoid market fighting breeding like a river.