A Study of Data Mining on Issuance Aviation Joint Member Card with Bank
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 95 === In Taiwan, the domestic aviation market competition is intensively. The domestic airlines issue the joint member card with bank to discover the useful information in the massive member transactions, and to grasp the main customer spending conditions. Then t...
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ndltd-TW-095TIT056820062019-06-27T05:09:59Z http://ndltd.ncl.edu.tw/handle/gcyppr A Study of Data Mining on Issuance Aviation Joint Member Card with Bank 航空業與銀行發行聯名卡資料探勘之研究 Wen Chang Tang 湯文璋 碩士 國立臺北科技大學 商業自動化與管理研究所 95 In Taiwan, the domestic aviation market competition is intensively. The domestic airlines issue the joint member card with bank to discover the useful information in the massive member transactions, and to grasp the main customer spending conditions. Then the domestic airlines could stimulate the promotion by designing the corresponding market strategy for each customer segmentation. The purpose of this research is to explore the correlation between member characteristic and card spending transactions by analyzing the member demographic data and card transaction records. A model was built to further generalize a conclusion for the relationship between members and the travel times by domestic airplan. The conclusion will help the promotion for the joint member card customers. The results are briefly listed as followed: First, to explore data mining, joint aviation member card, and member transaction by literature review. Second, to explore the relationship between member characteristic, card spending behavior and the domestic airline travel times. Third, to draft the loyalty promotion strategy of joint aviation card members. 吳忠敏 2007 學位論文 ; thesis 89 zh-TW |
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碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 95 === In Taiwan, the domestic aviation market competition is intensively. The domestic airlines issue the joint member card with bank to discover the useful information in the massive member transactions, and to grasp the main customer spending conditions. Then the domestic airlines could stimulate the promotion by designing the corresponding market strategy for each customer segmentation.
The purpose of this research is to explore the correlation between member characteristic and card spending transactions by analyzing the member demographic data and card transaction records. A model was built to further generalize a conclusion for the relationship between members and the travel times by domestic airplan. The conclusion will help the promotion for the joint member card customers.
The results are briefly listed as followed:
First, to explore data mining, joint aviation member card, and member transaction by literature review.
Second, to explore the relationship between member characteristic, card spending behavior and the domestic airline travel times.
Third, to draft the loyalty promotion strategy of joint aviation card members.
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author2 |
吳忠敏 |
author_facet |
吳忠敏 Wen Chang Tang 湯文璋 |
author |
Wen Chang Tang 湯文璋 |
spellingShingle |
Wen Chang Tang 湯文璋 A Study of Data Mining on Issuance Aviation Joint Member Card with Bank |
author_sort |
Wen Chang Tang |
title |
A Study of Data Mining on Issuance Aviation Joint Member Card with Bank |
title_short |
A Study of Data Mining on Issuance Aviation Joint Member Card with Bank |
title_full |
A Study of Data Mining on Issuance Aviation Joint Member Card with Bank |
title_fullStr |
A Study of Data Mining on Issuance Aviation Joint Member Card with Bank |
title_full_unstemmed |
A Study of Data Mining on Issuance Aviation Joint Member Card with Bank |
title_sort |
study of data mining on issuance aviation joint member card with bank |
publishDate |
2007 |
url |
http://ndltd.ncl.edu.tw/handle/gcyppr |
work_keys_str_mv |
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